If you didn't think you needed it before you saw it, you probably don't.

There is a new tool - usually an AI thing, Maybe it's a new platform, doesn't matter. Within 48 hours your timeline is full of people saying it changes everything. You feel something in your chest. Part excitement, part fear of missing out. You open it up, and start playing with it, and for about 20 minutes you believe your life is about to change.

Then a week passes. Some time spent on it. Nothing changed. The next thing drops. Repeat.

Why AI specifically has this problem

This happens with all tech but AI makes it worse in ways other categories never did.

1 Technology demos are boring - a guy clicking through screens. AI demos look like magic. Type a sentence, get something back - WOW. The distance between the demo and daily useful work is huge. Yet, we don't see it. Until now tools undersold in demos, while AI oversells. You always think it can change everything.

2. Other tech had months or years between big moments. In AI world something new drops every week, sometimes day. The tourism cycle that used to take a year now has no recovery window before the next thing is already trending.

3. AI is horizontal. A new accounting tool affects accountants, a new design tool affects designers. AI touches every role, every industry, every task. We end up thinking we will miss the thing that changes how all jobs work.

4. And there's zero friction to try it. Other tech required more - installation, setup, learning a new interface. AI.... Type a sentence, get a response. If visiting Paris required one click, everyone would visit Paris every week and never experience it.

We're all tourists more often than we'd like to admit.